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60-30-10 Colour rule

The 60-30-10 color rule for a simple and effective color scheme using accent (10%) supporting (30%) and base (60%) — like a suit with a tie.

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This formula is a lovely start for most simple branding and can help in other areas of your life, whether you’re a design professional or just seeking a few color combos for your home.

Think of the example of a suit where about 60% of the color you see is the suit jacket and trousers, 30% is the shirt and 10% is the accent or highlight—the tie.

Memorable and classic.

Related Ideas to the 60-30-10-Color Rule

Also see:

This sketch appears in my book Big Ideas Little Pictures


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